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Join us every week as host Ben Samuels helps demystify wealth creation strategies, increase listeners‘ financial literacy, exposes false narratives in the capital markets, and reframes ”the American Dream” in digestible, actionable chunks. Our mission is to give some perspective and context to those that may not have the tools at their disposal, whether income or acumen, to step out and truly do their own thing but can still leverage their networks, etc. to build passive revenue streams or wealth in other ways. The American dream can be reached through multiple paths, it’s time we talk about it!
Episodes
Thursday May 19, 2022
Thursday May 19, 2022
Today we are excited to have Terrance Craft in our show. Terrance is a Videographer & Editor for Oil & Gas Companies, Entrepreneurs & Small Business Owners. He is also the founder of Crafty Communication, a video production company for all of your business needs. “You Record the Footage, We Can Edit It.”
Video marketing is an important part of any business's marketing strategy. It is a highly engaging way to market your brand and sell your products. In this episode, we will be discussing the basics of video marketing and why you should contact Crafty Communications for your business. Some key nugget Video Marketing Essentials for Businesses that will be discussed include:
- Understanding how to use video marketing in your business plan;
- What it takes to create high-quality videos;
- Importance of considering your target audience and what they want from a video;
- Choosing the right platform to share your videos on - YouTube, Facebook, Instagram, Vimeo, TikTok, etc.
Tune in!
During this episode, you will learn about;
[00:33] Terrance’s backstory and his video production journey
[02:38] Terrance’s process from meeting a client to delivering the final output
[05:14] The right questions to ask a client for better results
[07:20] Different videos for different target audiences
[09:20] Crafty Communications market share
[10:30] Terrance’s video marketing’s current overview and future projections
[12:34] What Crafty Communications has in store for you in 2022
[14:24] About Terrance’s two current movies, he has filmed
[17:55] Why LinkedIn and Facebook is their best marketing platforms
[21:19] Is TikTok good for video marketing?
[23:56] How to reach out and connect with Terrace
[25:00] How video marketing is expected to take shape in the next ten years
[30:00] Terrance’s future goals
[32:01] Advice to new content creators who are seeking an audience in social media
[37:23] Ending show and calls to action
Notable Quotes
- “Meeting customer expectations is the most important ingredient in sales.”
- “Sometimes, you are your own biggest critic.”
- “Good things take time to develop.”
Connect With Terrance Craft
Website: https://craftyok.com/
LinkedIn: https://www.linkedin.com/in/terrance-craft-mpa-821b2372/
Instagram: https://www.instagram.com/terrancecraft25/
YouTube: https://www.youtube.com/channel/UCmazhxoQq6UJzUoKT5IheTg
About the show
On Coffee & Liquidity, our mission is to give some perspective and context to those that may not have the tools at their disposal, whether income or acumen, to become a full-time entrepreneur but can still leverage their networks, etc., to build passive revenue streams or wealth in other ways. The American dream can be reached through multiple paths. It’s time we talk about it!
Please subscribe to the podcast and drop us a five-star review. We appreciate you, and your support enables us to keep bringing you the goods on the show!
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